

Jacob Martella – Web Developer
Freelance Web Developer ready to help you build your amazing website!
Who I Am
Hey, I’m a WordPress Developer
Hey, my name is Jacob Martella and welcome to my website. I’m a WordPress developer currently working at the University of North Texas Health Science Center at Fort Worth, and I also do freelance WordPress development work as well. You can check out my about page to see how I got to this point in this thing called life.

My Services
How I Can Help You
Small Business Website Starter Kits
Building a custom website can take a lot of time and money, both of which can be a challenge for any business owner. The Small Business Website Starter Kit helps your business get online in less than a week with a design that meets your needs and will work with your budget.

Freelance Work
Need help at your agency trying to finish up amazing websites for your clients? Have an idea for a WordPress plugin or theme, but need someone to help build it? I would love to help you out in a freelancer role and give you a great product for yourself or your clients!

Custom Website Design
Want to give your business or organization the best website possible? No problem! We can work together to design and build a completely custom website that meets all of the needs of your business. You’ll have the website of your dreams in no time!



Crosswinds Framework
Supercharge Your Website Editing Experience Today with the Crosswinds Framework!
The days of needing to use PHP or CSS to customize and build a theme for your WordPress website are over. No longer are you reliant on needing a developer to go in and build it all for you.
Instead, you can do it all yourself!
The Crosswinds Framework taps into the new WordPress site editor features to allow you to build and customize every part of your website right from the dashboard. From intuitive designs to patterns meticulously crafted to look great at all screen sizes to choosing from a selection of fonts and colors to use to even child themes built for specific niches to make your website build quicker, the Framework helps you build your perfect website with no code necessary.
Plus, the Crosswinds Blocks plugin adds in over 20 blocks that allow you to create stunning layouts with a grid, add in custom post navigation and related posts sections, highlight your best content, help people share your content and so much more.
And if you are an agency or developer who builds websites for others, you can use the Crosswinds Framework to speed up your website build processes and give your clients spectacular websites.
It’s the perfect way to enter this new era of WordPress websites!
Portfolio
What I’ve Done
Curious about the previous projects I’ve worked on? You pursue my portfolio of pasts projects and learn more about what I did and, maybe more importantly, what I learned from those projects.
Web Development Blog
My Writing on Web Development
I’ve really been a web developer since 2012 and a professional web developer since 2016. I’ve learned a lot, and I’ve written about what I’ve learned. You can check it all out here in the web development blog.

What I’ve Been Up to Lately
It’s been a busy middle of the year, filled with a massive website migration at work, a university name change, and several personal projects. Despite the chaos, I managed to squeeze in a fun family vacation to Kansas City and Omaha, attend Laracon US online, update my personal dashboard app, and make significant progress on…
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Re-energized to Build: Lessons from Commit Your Code
Continue Reading: Re-energized to Build: Lessons from Commit Your CodeLast week, I stepped outside my usual WordPress comfort zone to attend Commit Your Code 2025. As an introvert, it was a significant leap, but I came away re-energized, inspired to build more, share my creations, and connect with fellow developers. This post recaps my experience, the incredible talks, and the action items I’m excited…
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Reigniting My Development Passion: The Story Behind ArtisanPack UI’s Creation
Continue Reading: Reigniting My Development Passion: The Story Behind ArtisanPack UI’s CreationEvery developer faces burnout, and I was no exception while building Digital Shopfront CMS. I realized the traditional path wasn’t sustainable for creating new tools for small businesses. Discover how solving my own scaling problem led to the creation of ArtisanPack UI, a suite of reusable Laravel components designed to reignite development passion and empower…
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Crafting a Figma Design System as a Web Developer
Continue Reading: Crafting a Figma Design System as a Web DeveloperAs a web developer, design has always been a hurdle. I decided to tackle it head-on by building my own custom Figma design system. Discover my process for creating an efficient workflow that empowers every project and helps me deliver better results for small businesses.

Web Development Blog
Check Out My YouTube Channel
Want to learn more about WordPress development, the site editor, the block editor, themes, plugins and how to create blocks? Want to learn more about web design and development in general? Do you prefer to watch someone do something versus a written tutorial?
Then my YouTube channel is for you! Here we’ll talk about all of those things, and you’ll be able to see me do it. It’s a great way to learn about the amazing world of web design and development! And it’s completely free!
Life
What Else I Do in Life
Believe it or not, I don’t just do web design and development every day. I do try to get out and do other cool things. Below are a collection of my favorite photo galleries and blog posts that have less to do with web development and more to do with life in general.
Photo Galleries
I love to take photos. I am not a professional photographer by any stretch of the imagination, but I enjoy taking photos on my adventures. You can see them all here.
Life Blog
Follow Along on My Journey
Life can be interesting. And sometimes I write about it. Here’s where you can learn more about my adventures that are away from a computer.
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What I’ve Been Up to Lately
Continue Reading: What I’ve Been Up to LatelyIt’s been a busy middle of the year, filled with a massive website migration at work, a university name change, and several personal projects. Despite the chaos, I managed to squeeze in a fun family vacation to Kansas City and Omaha, attend Laracon US online, update my personal dashboard app, and make significant progress on…
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A Look Back at 2024 and Looking Forward to 2025
Continue Reading: A Look Back at 2024 and Looking Forward to 2025Welcome to 2025! It’s that time of the year when people reflect on what happened in the past year and plan out what they hope to accomplish in the next year. So here’s what I’m hoping to accomplish this year.
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Sports You Should Watch During the 2024 Summer Olympics
Continue Reading: Sports You Should Watch During the 2024 Summer OlympicsThe Summer Olympics are finally here. If you want to watch something other than the generic sports NBC thinks you want to watch, here are other sports to check out during the 2024 games.